Case Studies
QuintLoyalty designs programs that create maximum impact for
any industry. At QuintLoyalty, we make it a point to assess every
program and promtion we put into place to ensure maximum
engagement and ROI.
Each month, we highlight one of our case studies in our monthly newsletter, "The Ally", Get it»
Check out some of our case studies and solutions below and see the full potential of a successful incentive and loyalty program!
April's Featured Case Study
Online Training - Lighting Distributor
Solution: Implement Online Training into Incentive Program
Overview:
A lighting distributer came to us with an online incentive training program opportunity. The distributer wanted an online incentive program that allows participants to complete training modules and quizzes within their personal, online incentive platform.
Audience:
All showroom lighting sales representatives within the company.
Short Term Objectives:
Motivate participants to increase their product knowledge by completing the online training modules and corresponding quizzes.
Long Term Objectives:
To use the QuintLoyalty platform to motivate and educate the participants on the lighting products and services that the company has to offer.
Company Expectation for for (wellness) Program:
Motivate participants to increase their product and service knowledge by providing training modules, product and service materials/offerings, quizzes and other tools and resources so that the sales representatives can learn and test their knowledge within the online incentive platform.
How will the program engage employees:
The client wanted to provide a sales incentive for its salespeople that would motivate them to sell more their products. The client wanted to communicate this promotion via emails that were sent every couple of weeks throughout the promotion to their participants. The promotion offered the incentive of a 2% reward back on the sales that were submitted online via the QuintLoyalty platform during the promotion.
Program Name:“Trend Talk Training”
Promotion Timeline: Yearly
Program components/features/aspects:
• Complete Training Modules and Corresponding Quizzes at Your Own Pace
• Rewards for completing training modules and quizzes
• Rewards Credited within Days of completing the Training and Quizzes
• Easy Log in
• Monthly Reminders of Training and Quizzes Available
Participants are able to complete the training modules and quizzes at their own pace and convenience on the QuintLoyalty platform. Different training topics were available about the various products and services being offered by the
lighting company.
Communication about program?
An email communication was sent out each month featuring the training modules and quizzes that were available for the participants to take part in. The purpose of this email is to inform the participants of the new training and quiz opportunities on the website, and also included a brief description on what the featured training material was about.
Results Summary:
In 2012, there were 9 different training modules and quizzes available for the sales representatives to participate in. 66% of the sales representatives completed the online training and corresponding quizzes. As a whole, 73% of sales representatives participated and earned rewards for completing the online training and quiz activities.
Ready to get started? Complete the form to the right, or call 866.855.6733 today for your FREE consultation and ROI analysis!
Client Loyalty – Building Supply Manufacturer
Problem: A leading North American manufacturer of building materials had an existing program with their remodeler customer base that was not engaging the participant to utilize more than one product on a job.
Solution: QuintLoyalty proposed a program that would award points on purchases that crossed product groups and developed a comprehensive communication plan that encouraged the remodelers to submit their sales throughout the year in order to increase participation, provide ongoing reward gratification and lessen administrative work.
Results: Over the first two years, sales and reward points increased by approximately 30% during a depressed construction market.
Sales Channel Incentive – Chemical Industry Dealers
Problem: Chemical manufacturer desired to increase sales via independent retail / wholesale dealer network and increase overall market share. With commodity product, differentiation was challenging.
Solution: QuintLoyalty designed and implemented a dealer loyalty program which rewards the independent dealers for sales of the company’s chemical products. The reward level was determined by acceptable margin in each sale to insure profitable growth.
Results: The quarterly sales results of participating dealers reflect approximately 400% growth over 5 fiscal quarters.
Incremental Sales Incentive Program – Beverage Distribution
Problem: A major wine maker desired to increase the number of brands that were placed in stores and restaurants.
Solution: QuintLoyalty partnered with the manufacturer to establish a program that drove bi-monthly goals of placement on 4 brands instead of one. Our design team created detailed online tools, email communications and measurements so that participants could meet their bi-monthly goals.
Results: After the first year, the distributors that took part in the incentive program experienced twice the growth rate of distributors that were not in the program.
Sales Incentive Program – Financial Services Industry
Problem: Auto finance division of Financial Services company with $64B in assets and 200 branches sought to improve selection of it’s loan products by Finance & Insurance agents within auto dealer network. Beyond loan pricing, client wanted to create new loan volume and improve conversion “look to book” from 5% historical run rate.
Solution: QuintLoyalty designed and implemented an incentive and loyalty program with the auto dealer F&I loan officers, with production targets assigned on individual basis to improve productivity. Targets were communicated with dynamic website content on an individual dealer F&I loan officer basis, through email campaigns and by the client’s sales force.
Results: The Auto Finance division’s revenue increased by 50% since the program was implemented (Oct 2007) even though auto industry sales have been declining overall. 82% of company’s volume comes from the 42% of participating dealers in the program. As a result of the QuintLoyalty program the participating dealerships have a 55% “look to book” ratio as compared to the 5% for dealers that are not in the program.
Safety Incentive – Pool Supply Company
Problem: A pool supply company with relatively low skilled labor force sought to reduce work site accidents and related worker compensation claims.
Solution: An incentive program was developed to focus on specific behaviors, managed and awarded at the branch level, to reduce accidents. Collaborating with field employees and management, QuintLoyalty developed a series of educational tracks and performance metrics to support improved workplace safety.
Results: In the first year of the program, workers compensation claims were reduced at the company by 30%.